TMN
Vol.1 Number 2
, Spring 2004
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The
Innovator's Solution: Creating and Sustaining Successful Growth
by Halime Inceler Sarihan
This
book was written by Christensen, a professor, at Harvard Business School
and Raynor, a director, at Deloitte Research. Authors stress that the challenges facing many CEOs today are managing the two
types of innovation strategy (i.e.
Incremental and disruptive) simultaneously within the same firm. They
examine the nine business decisions integral to growth, including product
development, organizational structure, financing and key customer base.
The authors make a compelling case why innovation must be customer
focused. Without an ability to generate superior customer value in its
products and services, a company cannot hope to thrive in today's business
world. They give examples from different companies such
as IBM, Microsoft ,AT&T, Sony, and others to illustrate their
points.
The Innovator's Solution does a great job
of explaining how to transform your organization into an
"engine" of disruptive growth.
The only way to ensure long-term growth
is through innovation. Christensen and Raynor argue that growth is
not only to be found in sustaining innovation strategies but also through
disruptive innovation strategies.
The authors point out, based on the studies of others, that few large
companies are able to grow faster than average. This book
offers practical guidance for managing disruptive technologies.
This book is a must read for every business
leader, manager and entrepreneur.
CONTENTS-------------------------------------------------------
Introduction: The Growth Imperative
1. How Can We Beat Our Most Powerful Competitors
2. What Products Will Customers Want to Buy?
3. Who Are the Best Customers for Our Products?
4. Getting the Scope of the Business Right
5. How to Avoid Commoditization
6. Is Your Organization Capable of Disruptive Growth?
7. Managing the Strategy Development Process
8. There is Good Money and There is Bad Money
9. The Role of Senior Executives in Leading New Growth
Epilogue: What, Me, Disrupt?
Copyright ŠTechnology Management Newsletter, 2004
