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      Vol.1 Number 2 ,  Spring  2004 
   
Technology Management Newsletter - Vol.1- No. 2 - Spring 2004  

50-company survey conducted by Booz Allen Hamilton shows that senior executives across a variety of industries — including aerospace, automotive products, pharmaceuticals, and telecommunications — want their innovation programs to deliver 20 to 30 percent improvements in product cost, quality, and time-to-market within the next two years.

But there is a vast disconnect between hope and reality: By a two-to-one margin, executives said they are only minimally satisfied that their current innovation organizations are delivering their full potential. The survey also suggested that four factors make or break innovation programs.

 article "Innovation's New Performance Standard"

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