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TMN PICMET
@ Newsletter
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by Graham Robinson,
Samsung Electronics Within the last ten
years, Korea has demonstrated an unprecedented level of technological
achievements. These include being:
To fully understand why
Korea has achieved this level of technological development, a careful
examination of the following is necessary: (a) its technological history,
and (b) a case study of the creation of Korea’s largest
company—Samsung’s—memory business.
An examination of these two areas is particularly illuminating as
it provides insight into how Korea’s colonial history—the pride,
determination and hard work of its people—transformed an agriculturally
based economy to one based on technology.
In addition, this analysis may provide insight into Korea’s
technological future. The genesis of Korea’s technological
infrastructure To fully understand how
Korea developed into a technologically sophisticated society, it is
necessary to understand Korea’s history and its relationship with Japan.
Korea was under Japanese colonial rule from 1910 to 1945 and
consequently has developed an extremely nationalistic spirit especially in
relationship to Japan. Its
goals, therefore, were predicated less on catching the West but on
surpassing Japan[1].
Korea’s
technological development can be traced back to the 1960s when
export-oriented large conglomerates were formed called chaebols
and the subsequent establishment of their electronics business in the
1970s. Chaebols and
electronics were strategically chosen based on the modeling of the
Japanese war time economic creation model and because electronics was
chosen as an area of focus by the Japanese, respectively. Korea’s
subsequent technological evolution has been characterized by its Ministry
of Science and Technology[2]
as having the following phases:
Korea’s technological
developmental model could be characterized as the following: imitating
Japan in industries and organization; leveraging technology from the West;
investing significant capital; gradually transferring the technology
internally; and improving and enhancing this technology.
Throughout all of this three characteristics are evident: a
fiercely nationalistic spirit, a penchant for hard work, and extraordinary
determination. This model and
these traits were never more evident than in the creation of Samsung’s
memory business. Case study: The development of Samsung’s
memory business In February 1983,
Samsung’s chairman made a famous statement that Samsung would become a
world player in the memory business.
In less than ten years Samsung had become the world’s number one
producer of DRAM[3].
Less is known, however, about the sequence of events that led to
this achievement, and an examination of this is insightful. Samsung’s evolution as
the dominant DRAM producer (see table below) closely parallels Korea’s
technological evolution. DRAM
was chosen as the industry of choice because of Japanese’s penetration
in this market and its ability to be produced in large quantities.
Initially, Samsung leveraged intellectual capital by recruiting
experienced Korean scientists residing in the US and had them do the
design work while based in the US. Similarly, technology was leveraged
from the US firm Micron through collaboration and eventual technology
transfer. Table:
The evolution of Samsung to become the dominant DRAM producer
In 1985, a seminal event
occurred in Samsung’s semiconductor, and arguably Korea’s
technological, development. Samsung
sent a group of Korean engineers to spend the summer learning from their
Korean colleagues in the US. After
returning from the US, the Korean trainees insisted they had the
capability to develop the 1M DRAM also. They demanded to be given an
opportunity to do so independent of the efforts of the Korean-American
engineers in the US. Eventually,
management agreed that even though it would double the cost, they would
have both teams develop the 1M DRAM in parallel.
Ten months after the project began the Korean engineers finished
first! This
achievement astonished everyone because no one could understand how a
group of amateurs could defeat a team of professionals who had dedicated
their entire lives to developing memory chips.
The Chairman of Samsung Electronics[4]
at the time explained: “The team in the US had expert knowledge but
could not sacrifice 24 hours a day for months at a time…like the team in
Korea.” After the 1M DRAM
race, both teams were again given the opportunity to develop the 4M DRAM,
but this time an ultimatum was given to the US team that it would be their
last chance. The Korean team
won again! At the conclusion of the development of the 4M DRAM, Korea had
closed the ten-year technological advantage of the West and Japan and was
equal to them technologically. Since
then Samsung has become the world’s leader in DRAM. Conclusions The case study of
Samsung’s rise to become the world leader in DRAM also illustrates how
Korea became a technological powerhouse. This was achieved through
carefully duplicating Japanese technology; investing significant capital;
leveraging technological and intellectual capital from the West; gradually
transferring this technology internally; enhancing and improving this
technology; and throughout all of this being driven by a fiercely
nationalistic spirit which makes Koreans work harder than their
competitors and through all obstacles.
This approach has
limitations, however, as it is predicated on being a “follower,”
thereby implicitly having someone to follow.
In addition, the characteristics of the industries in which it is
successful are those that are high volume, high turnover, very
competitive, and have predictable technological evolution and existing
process technology. The
challenge facing Korea as it looks to the future is the same challenge
Japan faced in the 1980s: how
to make a transition from being a “follower” to now being a
“leader” and in addition, how can it transition to industries that do
not exhibit these characteristics? The
ease with which Korea can make this transition will determine its
technological future. [1]
This goal is present even today: during the 2002 World Cup Koreans
celebrated more at placing higher than Japan than being the first
Asian country to reach the semifinals. [2]
Ministry of Science of Technology, “Science and Technology in Korea:
Past, Present and Future” [3]
Dynamic Random Access Memory [4] Jin-ku Kang, “A Career in Korea”
Copyright ©Technology Management Newsletter, 2004 |
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