by
Nathasit Gerdsri
Increasing global
market competition is having a strong impact on the design
and development
of new products. To survive under this intense pressure,
companies see R&D investment as a key solution. Planning
investment in the right technologies will help companies
support the future development of their new products.
In
today’s environment, technologies are changing faster than
ever. Companies have to keep an eye on the emergence of new
technologies as they constantly monitor the development
progress of existing technologies. The success of
implementing technologies in new products can open windows
of opportunity for companies to gain competitiveness.
However,
managers of technology development divisions in companies
often struggle with finding a proper way to analytically
evaluate the impacts of those emerging technologies on a
company’s objective.
To
find the proper solution for these issues, the study began
with understanding how emerging technologies replace
existing technologies, how the future trend of an emerging
technology can be captured, how the best emerging
technologies can be identified in support of a company’s
strategic objectives, how a company selects the technologies
in which to invest for development, and how a company
incorporates the results of its selected technology
development path into its corporate strategic plan.
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